Payment Reminder Best Practices: 7 Brilliant Tips to Improve Your Cashflow
Getting paid on time shouldn't be this hard. But here's a striking fact: 55% of invoices in the US are paid late. And the numbers get worse — 36% of invoices are paid on time, while 9% are written off completely.
Late payments can turn your business's cash flow into a constant headache. But sending payment reminders doesn't have to be complicated or time-consuming. The right approach to accounts receivable can transform how you collect payments and keep your business running smoothly.
Here are seven practical tips that will help you get paid faster and maintain good relationships with your clients.
Understanding Late Payments: What's Really Going On?
Late payments can turn a good business relationship sour fast. When customers don't pay on time, it hits your business hard — right in the cash flow. Small businesses spend 14 hours per week chasing late invoices. That's almost two full workdays you could use for something better.
The Real Cost of Late Payments
The numbers tell a tough story. 73% of procurement professionals say late payments damage business relationships. And it gets worse — 38% of small businesses close within their first year because of money problems.
Time is your enemy when it comes to collecting payments. After 3 months, there's a 30% chance you'll never see that money. Wait 6 months, and the odds jump to 70%. A year? You're looking at a 90% chance that invoice will go unpaid.
The Impact on Your Business
B2B companies are feeling the squeeze. They wait 40.3 days on average to get paid — money that could help grow their business. And for small businesses, payments come in about 8 days after the deadline.
Late payments don't just mess up your books. They create a ripple effect:
- Your cash flow takes an immediate hit
- You spend money trying to collect what's owed
- Business relationships get tense
These issues can snowball fast. 30% of businesses have thought about downsizing or closing because of late payments. But there's good news — the right payment reminder strategy can help you get paid faster and keep your business relationships strong.
Payment Reminders vs Dunning Letters
When you're trying to get paid, how you ask matters. 85% of your customers want to pay you on time. They're good clients who might just need a friendly nudge. That's where payment reminders come in.
Payment Reminders: The Friendly Follow-up
Payment reminders keep things professional and positive. They're the kind of messages your clients appreciate — clear, helpful, and straightforward. A good payment reminder will:
- Give the client a heads-up about upcoming due dates
- Include important details about the invoice
- Keep the tone friendly and professional
Dunning Letters: When You Need to Be Direct
Sometimes, you've got to be more firm. Dunning letters are what you send when the friendly reminders haven't worked. They're more direct and spell out what happens next:
- Clear payment deadlines
- Any late fees or interest charges that might apply
- What steps you'll take if the payment isn't made
Here's what's great — by sending effective payment reminders to most of your customers, your A/R team can focus their time on the share of accounts that need more attention. It's a smarter way to work that keeps your cash flow healthy and your client relationships strong.
Best Practices for Payment Reminders
Here's something interesting: 60% of customers pay on time when they get a good reminder. It's all about making it easy for them to pay you.
1. Include the Right Details
Your payment reminder needs to be clear and friendly. Think of it as a helpful message that gives your client everything they need:
- Invoice number (so they can find it fast)
- The amount due (clear and simple)
- When it's due (no confusion about dates)
- How to pay (all their options)
Here's a template that works well:
2. Time it Right
Send your first reminder 7 days before the due date. A little heads-up goes a long way. Then, if needed, send another on the due date. Keep it friendly — you're helping them stay on track.
3. Work Together
Show your clients you're on their side. Answer questions quickly and be flexible when you can. A good relationship makes everything easier.
4. Make Next Steps Simple
Don't make your clients guess. Give them:
- A direct link to pay
- Clear instructions
- Someone to contact if they need help
5. Smart Follow-ups
When you follow up, be helpful:
- Ask if they have questions
- See if they got your earlier messages
- Offer to talk it through
6. Use Automation (But Keep it Personal)
Let technology do the heavy lifting:
- Add personal touches to automated messages
- Time your reminders well
- Keep the tone friendly
7. Be Understanding
Sometimes clients need a little flexibility:
- Maybe offer a discount for early payment
- Consider payment plans when needed
- Keep communication open
Good payment reminders do two things: they get you paid faster and they keep your client relationships strong. And that's what matters for your business.
Implementing a Payment Reminder Process
Here's how to create a payment reminder system that works. It's about finding the sweet spot between staying on top of payments and keeping your client relationships strong.
Set Clear Policies
First, map out when you'll send reminders. Your timeline needs to make sense for your business and your clients. A good system tells everyone on your team exactly when to reach out and what to say.
Create Your Templates
Your email templates should feel personal while getting straight to the point. Include the basics — client name, invoice number, amount, and due date. But add a friendly tone that fits your company's style.
Bring in Smart Automation
AI tools can do the heavy lifting for you. They'll send reminders right on schedule, track responses, and help your team focus on what matters — building better client relationships.
Get Your Team Ready
Your finance team needs to feel confident about the whole process. Show them how the tools work and why timing matters. The more comfortable they are, the better they'll handle client conversations.
Watch and Learn
Pay attention to what works. Look at how quickly clients respond and when they pay. Use these insights to fine-tune your approach. Sometimes small changes can make a big difference.
Ask Your Clients
Your clients can tell you what works for them. Maybe they prefer texts over emails, or they need more details about payment options. Their feedback can help you make the whole process smoother.
A solid payment reminder process does two important things: it keeps your cash flow healthy and it shows your clients you're organized and professional. That's a combination that helps your business grow.
Conclusion
Getting paid shouldn't feel like a full-time job. The right payment reminder strategy can transform your accounts receivable from a constant worry into a smooth, predictable process. Better yet, it'll help you keep those great client relationships you've worked so hard to build.
Start small. Pick one or two tips from this guide and try them out. You might be surprised how a few simple changes to your payment reminders can make a real difference in your cash flow.
Ready to Make Late Payments a Thing of the Past?
If you're leading a finance team of 5-25 people and spending too much time chasing payments, we should talk. Our AI-powered system can automate your payment reminders while keeping that personal touch your clients appreciate. Let's set up a quick demo and show you how it works with your existing tools like Salesforce or NetSuite.
Book a 30-minute demo with our team — we'll show you how to get your evenings and weekends back while improving your cash flow.